How about a night where all of the pit crew's sit back and watch 50/50 ticket winners from the stands work & set up the cars for the racing action.
Maybe that is what it will take for "warriors" to appreciate what goes on down in the pit area from the time teams unload, until the time they pack up and head home. Trust me, I appreciate a night in the stands watching the races, and getting home at a reasonable hour.
You know, that could be turned into a neat promotion for one of the Family nights. Have a drawing for the kids before the show starts, where each kid (or family, if they have more than one kid) becomes an "honorary crew member" for a specific team for the night. Let the kids and their parents go to "their" team's pit, have somebody from the teams take a few minutes to explain what's going on (and show how much work it really is), maybe let the little ones "help" with some simple task, get the kids "their" driver's autograph, then send them and the parents back to the stand to cheer on "their" team. I'd bet a lot of the teams would be willing to put up with a little inconvenience for a one-time thing, and some of them would probably enjoy it.
Yes, some parents already expose their kids to the pits, but if one could organize this sort of thing to "hook" the families who are new to the sport, it might make some life-long fans. In the long term, that's good for the track, the teams, and the fans.