A small $100,000 sacrifice... Listen, it wouldn't cost Port a dime to offer a reduced admission for one race. Even if they only gain 5 extra students that day, at $5 a piece, that's an extra $25 they didn't have. Now let's say 3 of those kids make a return visit at $15 (whatever weekly admission is) now your profit just went to a total of $70. Might not be enough to run a speedway, but when people in seats are decreasing, every little bit helps. Plus, just the word of mouth would help their cause. Johnny says to sam, "man I had a great time at the races Saturday, you should go some time" etc etc.
If port can afford to run a race with free general admission, I think they can afford a "college night".
Port Royal can not afford to run a race with "free general admission". Like the other poster just said, the night of June 14th was already paid for by ticket sales from two previous weeks where fans didn't get to see the A-Mains. So instead of making fans pay for three more weeks of racing in order to to see all the makeup events they missed, they are putting them together in one night as a courtesy to the fans, and if anyone wasn't at those two races, then yes, they get a freebie, including college students, so put an announcement on the Penn State website, and every other college in Pennsylvania.
Student prices should end with High School. College students are adults. (IMO)